Heineken

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Technology Documentary hosted by Tony Hirst, published by National Geographic broadcasted as part of NG Megafactories series in 2011 - English narration

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Megafactories: Heineken The 45-minute documentary shows how Heineken beer is brewed in the Dutch cities of Zoeterwoude and Den Bosch following an almost 150-year old recipe. The National Geographic filmmakers follow the various steps of the brewing process; selecting the right barley and hops, using top-quality water, malting, brewing, fermenting, lagering, and of course packaging the beer in the iconic green Heineken bottles. In addition to the brewing process, the documentary provides great insights in the many other aspects that make Heineken the leader in the international premium beer segment. Topics such as the rich history and tradition of the company and the marketing of the Heineken brand around the world. The film pays special attention to how the company has incorporated sustainability in all of its business processes, most notably in the efficient use of water and energy. Above all, the documentary shows the great expertise and passion of the Heineken employees; from the brew master to the sponsoring manager, from the water technologist to the bar tender and from the stable master to the Chairman of the Executive Board, it’s clear that everyone has green Heineken blood running through its veins.